ISPs doesn’t care about your SenderScore Certification, if they find your...
I have subscribed to Groupon mailers. They are using one of the top tier Email Service Providers in USA, and got Sender Score certification from Return Path. According to Return Path, the IPs are...
View ArticleDo your email marketing campaigns surprise you?
Surprises are over rated, more often than not they back fire. Getting a surprise birthday party or winning the lottery can be fun, but they happen rarely. When it comes to your business, the less the...
View ArticleWhy Add-to-Address book instruction is very important in your email...
You might have seen in the email newsletters you receive that there is a message at the top asking you “please add our sender address info@xyz.com to your address book”. Do you know the importance of...
View ArticleGet your Email Service Provider (ESP) implement DomainKeys Identified Mail...
DKIM (DomainKeys Identified Mail) is a possibility to make an email sender more easily identifiable for the email service providers (ESPs) who receive and filter email. The message is identified by the...
View ArticleGmail Tab and Email Open Rates
Recent changes in the gmail inbox and how it may affect your email marketing open rates (courtesy Litmus.com).
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